MUMBAI: Bollywood actress Vidya Balan has been appointed as the brand ambassador for Venus Beauty soap.

This is the first time that a Bollywood celebrity will be endorsing the product. Venus Beauty soap is a product of  Kanpur based firm, Rohit Surfactants, the company that also manufactures the Ghari detergent soap and washing powder.

According to information available with Businessofcinema.com, Balan is currently shooting for the brand’s TVC at Yash Raj Studios. The TVC is being produced and directed by director Pradeep Sarkar, who also launched Balan in Parineeta. The ad film is being produced by Sarkar’s production house, Appocallypso Filmworks.

Speaking to Businessofcinema.com, Sarkar said, "It’s always a pleasure to work with Vidya. I am very happy to be working with her again."

Speaking on behalf of the agency, Prime Time Communications’ Sudeep Bhatia said, "Venus soap is made with natural ingredients. It has the goodness of ingredients like coconut oil and jasmine; who better than Vidya could have fitted the bill? Actresses like Aishwarya Rai etc could be called global  beauty but Vidya is the epitome of Indian beauty. She fits the bill perfectly."