MUMBAI: After inking a deal with Prasad Corp, Warner Bros. Motion Picture Imaging (MPI) has now entered into a strategic alliance with Prime Focus. The alliance will allow both companies to expand their abilities to offer their state of the art digital post production capabilities to filmmakers on a global scale.
The agreement will provide filmmakers around the world with access to the expert talents and services both companies have been providing through their state of the art facilities. It also allows both companies to manage their workflows more efficiently between Warner Bros. MPI in Burbank, and Prime Focus’s facilities throughout multiple locations in India and London as well as in New York, Vancouver, Winnipeg and Los Angeles.
“Working with Prime Focus not only gives Motion Picture Imaging a global footprint, it allows both our companies to provide our clients, wherever they are working, with convenient facilities, expanded capacity and the complete range of digital services for their films. And, with the positive reputations both our companies have established in our areas of expertise, filmmakers will know their work is being handled with a high standard of quality that they deserve,†said Warner Bros. Home Entertainment Group executive vice president Chuck Dages.
“As part of our global agenda of providing high end digital creative services to clients around the world, this alliance with Warner Bros allows us to extend our pipeline across continents and various verticals within our business. Warner Bros. is continuously creating content across a wide variety of mediums and on a scale that will be well served by this expanded pipeline. The strategic alliance with MPI underscores our ability to service not only Warner projects, but also all the other esteemed clients of the company. It is indeed something that will create great value going forward for both companies and we truly are delighted with the development of this relationship,†says Prime Focus managing director Namit Malhotra.
The two companies will be able to move content seamlessly from facility to facility, using the most cost efficient method, which will allow them to process work in the time zone that most closely meets individual filmmaker’s needs and schedules. It is also expected that Prime Focus’ digital VFX capabilities will compliment and enhance the offerings and services required by the increase of local productions developed globally.
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