Millions of moviegoers in India will see a two-minute video called ‘One Life, No Price’ – aiming to raise awareness of this form of modern-day slavery and spur action to prevent and combat this practice – to be shown before the screening of Welcome, out in cinemas worldwide starting today.

The video features Welcome’s stars, including Feroz Khan, Anil Kapoor, Nana Patekar, Akshay Kumar, Katrina Kaif, Paresh Rawal and Mallika Sherawat, who have also recorded separate messages in support of the cause.