MUMBAI: Director of 7 Days in Slow Motion Umakanth Thumrugoti feels that wholesome family cinema is lacking in India. He said that people want to see good movies, which can be seen with entire family and we have to provide the means to do that.

Producer Soumya Sriraman also opined the same. The director producer duo also felt that exorbitant ticket price is another reason that families are staying away from theatres. Variable pricing for different shows and other incentives to encourage families to watch films are needed along with wholesome family entertainers, added the director. 

Umakanth began his career at Disney training on Lion King and proceeding to earn credits on such films as Pocahontas, Fantasia 2000, Treasure Planet, Chicken Little. He took a one year sabbatical to shoot his first feature film 7 days in Slow Motion in India.

7 days in Slow Motion in India is a family film on the academic pressures on children in middle-class India, it uses comedy juxtaposed with drama, and has been making the film festival rounds with distinction. The film has won the audience award at Stuttgart’s Bollywood & Beyond, New Jersey’s South Asian Festival and the Special Recognition Award at Houston’s inaugural Indian Film Festival.