PRESS RELEASE

Bharti Airtel Ltd., India’s leading mobile services provider, today announced a unique offer for its subscribers to wish Shah Rukh Khan on his birthday on November 2, 2006. Continuing with its legacy of delivering innovations to its customers, Bharti Airtel today announced a special initiative, whereby Airtel’s Mumbai Subscribers can send personalized greetings and flowers to their heart throb, Shahrukh Khan on his birthday.

AIRTEL will send a SMS to all its subscribers intimating them about the scheme. All a subscriber has to do is send a message SRK space message for e.g. (SRK Happy Birthday) and send it to 775 and a confirmation message will be sent to the customer by Airtel. A neatly decorated rose along with a personalized greeting card will then be sent to Shahrukh Khan’s residence wishing him on his birthday. This innovative SMS scheme will be priced at Rs. 10 per SMS.

Announcing the launch of this innovative service, Manu Talwar, CEO, (Mobility) Bharti Airtel Ltd, Mumbai circle said, “We have always been at the forefront of innovation by incorporating the latest technologies and offering value added services to our customers. This unique scheme further enhances our customer’s relationship with us by offering him a unique interface to reach out to superstars like Shah Rukh.  Customized messaging has added a new dimension to this promotion and we are certain that all of Shah Rukh’s fans will cherish this for a long time.”