Wizcraft to conceptualize Guild’s Aapsara Awards



The country’s most-respected entertainment trade body The Film and Television Producers Guild of India Ltd. (“Guild”) has inked an agreement with Wizcraft International Entertainment Pvt. Ltd. to have the leading entertainment agency to conceptualize, produce, market and promote the Guild’s Apsara Awards.

The Guild’s Apsara Awards will honour the best talent and work in the business of films and television in two distinct ceremonies that would be held early next year.

With entertainment being one of its many strong suits, Wizcraft International Entertainment Pvt Ltd is known for the numerous extravagant and mesmerizing events it has brought to life in the past two decades, especially the International Indian Film Academy Awards which are held at prestigious international destinations every year.

Speaking about the partnership with Wizcraft, President of the Guild Mr. Ronnie Screwvala said, “The Apsara Awards, coming from the Core of the Industry itself, is and will grow to be the most Prestigious Awards for the Industry. With Wizcraft managing the event, I am sure this will be the most coveted Awards Ceremony for the Industry and the Film Going Audience.”

Wizcraft is India’s leading brand activation and event management agency and is renowned for building and marketing brands using the event platform. Wizcraft are the pioneers and promoters of the IIFA movement and the IIFA Awards. In keeping with its philosophy of celebrating Indian cinema combined with the best production standards, world class event technology, and flawless execution to back them, Wizcraft once again ventures down the laudable path this time with the Film and Television Producers’ Guild’s Apsara Awards, which would be held in India every year.

On partnering with the guild to produce the Apsara Awards, Wiz Sabbas Joseph , Director, Wizcraft International Entertainment said, “Wizcraft is proud to be collaborating with the Guild to produce the Awards that would mark a new chapter for Indian entertainment. The awards would be representative of the industry’s recognition of the best talent and performances. Credibility, transparency and industry participation and a glamour-filled presentation will be its highlights. While under the aegis of the IIFA we celebrate Indian cinema at international locations, the Guild’s Apsaras would give us a unique opportunity to celebrate and honour our talent at home itself. ”

Wizcraft and the Guild will begin the process of identifying key partners for the event.

The Film & TV Producers Guild of India (India’s leading trade body) nurtures excellence and possess every famed film-makers and members who are simply paramount in their field. The 53-year old Guild with over 250 members, constituting the powerful and influencing luminaries in its sector ensures credibility and transparency of the awards. The Guild acts as unbiased judges giving accolades to their own peers for prominent work in the Industry. For Apsara 2007, the judging time frame for the same stretches from December 2006 to November 15 of this year.

The overwhelming response to the Apsara Film Producers Guild Awards since its inception is a proof of this initiative that has been very well-received by the industry. It is a distinguished honour for artists to be recognized by their own peers through Awards that are credible, transparent, objective and completely unbiased, which has been the prime objective behind instituting the Apsara Film Producers Guild Awards. The Apsara’s leaves no stone unturned to ensure that these awards establish a standard that parallels the world’s best.