Mumbai: Yahoo! business head Sridhar Ranganathan has joined mKhoj as head of products.

Ranganathan has experience in technology product management, both in the internet space as well as the enterprise space. In this role, he will be responsible for formulating and executing the product strategy for mKhoj.

Ranganathan had worked for four years with Yahoo! India. Prior to Yahoo!, Sridhar was the product manager at AdventNet and managed multiple products as well as establish their usability lab. He was involved right since the early days of AdventNet’s foray into SaaS that powers the Zoho suite of products.

Ranganathan said, "The mobile advertising space is evolving rapidly. With the rich targeting capabilities and scale, mobile advertising has great opportunity for product innovations. Coming from the internet medium, I am very excited to be part of this evolution. mKhoj’s positioning, market leadership and direction makes it a very exciting place to be in."

mKhoj CEO Naveen Tewari added, "Ranganathan main focus is to bring out new products to provide better tools for our advertisers and much better monetization for our large publisher base. We are extremely excited to have someone of Sridhar’s calibre join our team."