Mumbai: Percept Media has crossed $100 million mark in media billings in its first year (FY 2007-08) of operations.

Percept’s media services encompass conventional and traditional media, out of home, below the line, activation, retail, rural, experiential marketing, entertainment marketing, new media, digital and interactive media, sports marketing, sponsorships, and endorsements. They provide a unique media-service delivery platform through its micro-marketing infrastructure with the support of IT based networks. This ensures reduced national and regional response time, apart from increased speed and efficiency for clients.

Percept Limited director Ajay Upadhyay said, "The growth in our media services business has been phenomenal and we are well set to break into the big league in India in our very first year of operations. We hope to improve on our current volumes in the coming year."

P9 Integrated’s CEO Navin Shah feels that entertainment marketing, branding and cinema activation has come of age. "Today, clients are spending huge monies on entertainment marketing. They see the value and returns that this concept has brought for them and we have only just scratched the surface in exploiting this medium."

Allied Media COO Shripad Kulkarni pointed out that Percept’s strength lies in the fact that they can provide both – conventional and unconventional media solutions to clients. "The ability to think out-of-the-box and provide innovative solutions for our vast repertoire of clients is a huge USP that we possess as an integrated entertainment, media, and communications company."

Percept Retail head Prashant Gunthey felt that Retail will be one of the key drivers in OOH media. "Retail will see lots of technology innovations like holographic screens, shop windows used as display screens, spaces between floor and ceiling used for displays and new concepts which use technology as its basis. Clients have started realizing the potential and are getting clued on to this medium."

"Internet usage and content in India is slated to grow more than 50% per year and current audiences are becoming more mature and picky on what they do online. We feel there is tremendous opportunity in the online advertising and media space as it facilitates micro targeting," said Percept MD Viraj Malik.