That is exactly where the cradle of technology takes us next. Not long ago, life was made simpler by technology and now you can avoid the long serpentine queues of a cinema by ordering your tickets at the click of the mouse, pay for it online and get them home delivered. Just like tickets you can today order for DVDs and VCDs too, which are available on numerous online shopping malls… Now how about a movie at the click of a mouse? Yep! We are talking about a complete movie playing on your PC, we are talking Gen-X way of watching a movie. We are talking about Pay-Per-View and Download-To-Own services.
Ultra the entertainment major has tied up with US based WahIndia Inc. to bring for you this service. The idea of the service is to give the audience total control online. The user can choose between Pay-Per-View and Download-To-Own, where user can download the entire movie to his hard disk for later viewing.
The proprietary portal of Ultra Group, www.ultraindia.com would be India’s first portal to have movies on demand and world’s first to have Bollywood movies online. The module (section), known by the name ‘Ultra Web Multiplex’ would have the unique facility where users can click, choose a movie of their choice, pay for it through secured payment channels and view the movie online or download it.
Presently 40 movies from Ultra’s repertoire is made available which includes, International awards winning,
Shabana Azmi starring Makdee, Amitabh starrer Parvarish and Namak Haram, besides Sanjeev Kumar starring Naukar , Aamir Khan and Salman Khan starrer Andaz Apna Apna, Dharmendra starrer Loafer, Raj Kapoor starring Shreeman Satyawadi, Dev Anand’s Barish and more. Ultra has plans to increase this on-demand catalogue to 200 movies in the near future.
The service, which is presently available for all countries
besides India (for technical reasons), is targeted at the NRIs, expatriates and lovers of Hindi and Indian cinema
across the borders. This service will also be made available for India in the future.
Before Wright Brothers discovered and developed an airplane,
man only dreamed of flying, while he traveled by road, rail and sea. Today, flying has become an everyday routine and
people still travel by the other means of transport. The same applies to Pay-Per-View and Download-To-Own…they
definitely are not there to displace the existing mediums of delivery of content, they are just there to make life simpler and etch a place for themselves.
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