MUMBAI: Yash Raj Films CEO Sanjeev Kohli represented the Indian film industry at the Forum for International Business 2007 held in Zurich, Switzerland. Incidentally, it was Yash Raj Films that introduced Switzerland and its beautiful locales to Indian cinema.

Kohli made a presentation on Bollywood and its economic and cultural impact on the world. Erstwile American vice president Al Gore was also one of the speakers at this international forum, amongst others.

Yash Raj Films and Switzerland share a special relationship for the past few years. Infact, the Swiss Government has honoured Yash Chopra for helping rediscover Switzerland and he was presented a special Award by screen goddess, Ursula Andress on behalf of the Swiss Government. A lake in Switzerland has been unofficially named ‘The Chopra Lake’ because of the way he has used it in films.

This conference not only played an important role in further strengthening the close ties between the two countries, but also aptly demonstrated the impact of the Indian Film Industry on the world.