Mumbai: Zee Cinema’s The Summer Festival, which is launched by talented Darsheel Safary, begins on 19 May in the afternoon block of 12.30 p.m., Monday to Friday.

As a part of its promotional campaign, the channel also announced the Zee Cinema Par Din Mein Taare Gino contest where a lucky winner will get an opportunity to meet Darsheel.

Excited at his first television venture for kids, Darsheel, says, "Like my friends, even I get quite bored in the afternoons during vacation as we can’t go out and play and there is nothing much to do at home. I love watching comedy films and hence for me, to be a part of this block is exciting. I would not like to miss out on any of these movies."

The programming line up for the month consists of Blockbusters like Phir Hera Pheri, Fun2sh, Honey I Shrunk The Kids, Ishq, Vaah Life Ho To Aisi, Geroge Of The Jungle, Makdee, Tarzan The Wonder Car, Pyare Mohan and many more.

Zee Cinema business head Mohan Gopinath says, "Zee Cinema has always been in forefront for innovations in its programming strategies. Darsheel is very popular amongst kids and serves as a role model for a lot of them. We are happy to associate our summer special festival with him. I am sure the contest will receive overwhelming response from kids and we look forward to bringing in many more such interesting concepts for our viewers."
 
With respect to the Zee Cinema Par Din Mein Taare Gino contest, kids will have to count the number of stars that appear on Zee Cinema during the commercial breaks send an SMS to 57575. The winner of this contest will get an opportunity to meet Darsheel.