MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has launched its Hindi movie channel – Zee Cinema on PT Nusantara Vision’s brand OkeVision. OkeVision is one of the largest providers of DTH service in Indonesia.

ZEEL business head – APAC region – Tarun Mehra said, “As Bollywood movies are very popular all over the world, launching our best Bollywood channel with OkeVision falls in sync with the demand, as we mutually understand the potential of the market and look forward to exploring it together.”

MNC Group director Handhianto S Kentjono added, “Zee Cinema strengthens OkeVision’s positioning as the best and most complete choice for movie lovers. With its unique, down-to-earth, yet captivating programming, Zee Cinema definitely is a destination for a niche but large and loyal market of Bollywood movie fans across Indonesia.”