MUMBAI: Zee Cinema is launching its first branded youth block called Klub. Apart from telecasting youth-oriented movies, the segment will also be driving various interactive features for the channel’s target audience.

Klub was launched on 25 September and will be aired on weekdays from 4:30 pm to 8:30 pm.

Announcing the launch of Klub, Zee Cinema marketing and programming head Mohan Gopinath said, “The content of Klub will be fast paced and in line with the current viewing habits of the youth. To keep our audience engaged we are launching a lot of interactive features on Klub as well.”

Zee Cinema business head Bharat Ranga added, “With the launch of Klub the channel aims to strike a direct chord with the youth. We are optimistic that Klub will add to the movie viewing experience of Zee Cinema.”