MUMBAI: In conjunction with the Network’s objective of reaching out to more viewers across the globe, Zee Entertainment Enterprises Limited (ZEEL) has introduced English subtitles on its Hindi movie channel Zee Cinema.

ZEEL international business COO Bharat Ranga said, "Zee Cinema has been a very successful channel for us, the world over. We have an extensive library of more than 3,000 titles. Unlike other movie channels that thrive on primetime shows, we offer premium movies in the morning, afternoon and evening, which provide us with a very strong viewership. We believe that the English subtitling of the international beam will not only add value to the existing subscriber base but expand the channel’s reach across non-Indians. We are excited to bring our top rated events and Bollywood hits into the living rooms of viewers across countries. The channel will further strengthen our already strong suite of Zee Network channels."

This international beam is currently available to subscribers of Starhub in Singapore, Okevision in Indonesia & Pehla in UAE.