MUMBAI: Zee Entertainment Enterprises chairman and founder Subhash Chandra will give the keynote address at the CASBAA (Cable & Satellite Broadcasting Association of Asia) Convention 2009 in Hong Kong on 4 November.

Chandra, a change-making pioneer for India’s booming pay-TV market, will feature in an "In Conversation" segment of the Convention 2009 programme with Turner International Asia Pacific president Steve Marcopoto.   

According to CASBAA, Zee Entertainment Enterprises helped to spearhead the Indian television miracle, which now has more than 500 million viewers worldwide. Analysts have long described Chandra as ‘Starting to think where others stop’.

With 28 pay-TV channels in India and network distribution in more than 167 countries plus investments in DTH, cable operators, newspapers, theme parks and movie theatres, Chandra will provide insights into the development of the Indian media and telecoms market.

Also slated to speak at the convention are UTV Software Communications CEO and founder Ronnie Screwvala and Indian Premier League (IPL) chairman and commissioner Lalit Modi.

"This will be a truly spectacular week in Hong Kong," said CASBAA chairman Marcel Fenez.

Capped by a Bollywood themed CASBAA Charity Ball, the Convention 2009 will also feature an in-depth plenary session examining the Indian TV market of today and tomorrow for subscription and advertising supported services. Standard Chartered global head of TMT Tony Worthington, BAG Network chairperson Anurradha Prasad, Digicable Network MD and CEO Jagjit Singh Kohli, Discovery Networks AP senior vice president and general manager Rahul Johri and Ortel Communications MD Jagi Mangat Panda will be among the panelists.