MUMBAI: The International television series 24’s India version titled 24, premiered on Colors on October 04, 2013.
Produced by Anil Kapoor, 24 launched a game where mobile users can live the life of lead character ATU Chief Jai Singh Rathod, played by Anil Kapoor himself.
With the introduction of 3D game, it is the first time an Indian general entertainment channel (GEC) is providing viewers with the opportunity to experience the real-time action of the show off-line.
“With the launch of ’24 The Game’, we are looking at bringing the ’24’ experience to the audiences’ fingertips. As they take on my role as ATU Chief Jai Singh Rathod on their mobile phones, players will have to race against time to protect the city against terror attacks. The fast-paced game shares multiple characteristics with the show which will only add to viewers’ overall experience,” said actor and co-producer Anil Kapoor.
The game will be available for free download in India on iOS and Android platforms.
“The launch of ’24 – The Game’, India’s first-ever 3D game based on a television show, is one such innovation that brings us closer to our audiences. Through the game, we are providing audiences with the unique opportunity to step into the shoes of Jai Singh Rathod and experience the show first-hand, thereby enhancing their overall experience,” said Raj Nayak, CEO, Colors.