Deepika Padukone Launches New Clothing Line!

[tps_footer]Bollywood actress Deepika Padukone launched her own clothing line ‘All About You’ in association with Myntra on October 20, 2015. The apparels from Deepika’s collection are exclusively available only on Myntra’s app.

In collaboration with French design agency Carlin and Myntra’s in-house design team, the entire process of designing and perfecting the collection with her personal touch at every stage took 9 months. Deepika is also the face of the brand.

Deepika tweeted about it as well.

Also Read: Ranbir Kapoor And Deepika Padukone’s Tamasha Music Strikes A Chord With Its Audiences

‘All About You’ is designed keeping every women’s individual style in mind. Deepika wanted it to be relatable to young women. The clothing combines grace with comfort, delivering powerful elegance in design, weave, texture and fabric. The collection embraces special fabrics such as hammered satin, viscose & jacquards, lurex knits, blended knits, woollens and premium denims. This collection is priced from Rs. 1500 onwards.

Some of the style elements include use of lace, embroidery tulles, shine & sequins, floral & feather prints and dots & stripes combined with flowy silhouettes. The collection has unique floral prints and pastel colours that adds to the charm & brings in a sense of romance.

With Deepika’s new collection, Myntra expects it to hit the $100 million mark in the next two years. During the launch of the label, Ananth Narayanan, CEO of Myntra, said that Deepika Padukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. Myntra is very delighted to have her.

Recently, Deepika launched a foundation for depression counselling called Live, Love and Laugh.

For more Bollywood news, stay tuned to BusinessOfCinema.

Also Read: Exclusive Bigg Boss 9 With Salman Khan: Guess Who Won The Lagaan Task?