100-crores is a pressure: Rohit Shetty 

100-crores is a pressure: Rohit Shetty 
100-crores is a pressure: Rohit Shetty 
The ‘Bol Bachchan’ director, feels 100 crore at the box office adds on pressure, and is totally against marketing.

MUMBAI: He is one of the few directors with two back-to-back hits, which made it to Bollywood’s Rs.100 crore club. His latest hit “Bol Bachchan” is also on the road to touch the milestone, and Rohit Shetty admits this success is increasing the pressure on him to give his best.

“‘Bol Bachchan’ might just enter the Rs.100 crore club. I feel lucky, but at the same time, it is adding on to the pressure to give the best everytime,” said Rohit

Rohit says more than looking forward to the figures his films rake in, he is always concerned that the people who invest in his projects, get their due. “Whenever I make a film, I always keep the business aspect in mind. I would be selfish if I don’t do that. My primary concern is always that people who have invested their money in my films get their due, regardless of the fact whether it is a Rs.100 crore film,” said Rohit, who has made films like “Golmaal” series and “All The Best”.

Son of the legendary fight master Shetty, the 39-year-old made his Bollywood debut as a director with 2003 film “Zameen”. Unlike others, Rohit admits he is against extensive marketing, but says it’s just a passing trend, which might change soon. “I’m totally against marketing. But you have to move on as the time changes. There is nothing called marketing in southern film industry, but in Hindi film industry, it has become an inevitable thing. It’s just a trend and will soon change,” he added.

Another trend in Bollywood is sequels and remakes, a formula that has always worked in favour of Rohit. Asked if he plans to make sequel to “Bol Bachchan” too, he said: “I don’t think I would be making a sequel to ‘Bol Bachchan’. I am not thinking about it on those lines.”

Rohit is now looking forward to begin shooting for “Chennai Express”, where he teams up with Shah Rukh Khan, apart from that he is also preparing for “Singham 2” with Ajay again.

About Author

Leave a Reply