Ajay Devgn is all set to return to the big screen with his upcoming action thriller Shivaay. Ahead of the release of the film, the makers have decided to launch the Shivaay Comic Book. The makers of the film have collaborated with TBS Planet to create a comic book series. Ajay Devgn will be launching its first look at the Comic Con Mumbai on October 23, 2016.

Commenting on the same, Rajeev Tamhankar, founder of TBS Planet confirmed the news and said, “We are official comics partners for Ajay Devgn’s upcoming Bollywood movie Shivaay. We are developing an entire comic book series over it. The first book will be launched by Mr. Devgn and other cast members at Comic Con Mumbai on 23 October.”

Going by the reports, the Shivaay Comic Book is scripted and designed by TBS Planet. The book priced at Rs 99 would be available in paperback and kindle edition which will be retailed through the e-commerce giants like Amazon, Flipkart and Snapdeal. The book will also be made available at the selected bookstores.It is believed that the comic book will feature the adventures of a mountaineer named Shivaay who has the skills and is an expert in overcoming the obstacles.

TBS Planet began with an aim to bring the culture of comics back in India. TBS Planet has previously also worked with Balaji Motion Pictures to create a comic book series for the film A Flying Jatt.  “We are currently working towards building Indian universe of superheroes. Our first superhero – “Ved” had become the #1 bestseller on Amazon within fifteen days of launch,” Rajeev said in a statement.

It looks like a smart promotional tactic to come up with a comic book ahead of the movie. Shivaay being one of the most anticipated movies of 2016 is slated to release on Diwali 2016 clashing with Karan Johar’s Ae Dil Hai Mushkil.