[tps_footer]R Balki’s ‘Ki and Ka’ has finally hit the screens after loads of gung-ho. The film ‘Ki and Ka’ stars actors Kareena Kapoor Khan and Arjun Kapoor in lead roles. The movie was much in the limelight for its unique concept and plot. The film managed to create a buzz in the minds of the audience with its promotions.

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The much-awaited film has finally released and the reviews for the movie have also made their way to the masses. ‘Ki and Ka’ is based on the concept of house husbands. The film revolves around the characters of Kareena and Arjun who are basically reversing their roles as husband and wife. Kareena Kapoor’s character is that of an over-ambitious woman, whereas Arjun Kapoor‘s character is of a house husband.

The unique concept surely gained loads of eyeballs, but it did not reflect in the first day opening. ‘Ki and Ka’ opened on an average opening of 15-20 % which was less than expected. The film’s opening is less than that of ‘Kapoor & Sons Since 1921.’

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It was predicted that ‘Ki and Ka’ will garner more crowd at the screens given its buzz and star cast; however, it did not happen. The year 2016 has been very poor in terms of good first day openings. The only film which managed to get a considerate opening was ‘Airlift’.

Coming to number of audiences which came to see ‘Ki and Ka’, the morning shows of PVR in Mumbai from the twelve prime locations recorded an audience of 634 against 3110. The audience count of ‘Kapoor & Sons’ for the same slot was 843.

The movie ‘Ki and Ka’ will have to buck up in the evening shows if it wants to sustain successfully in the weekends. The review of the film is mixed which may be another hindrance. Now whether the film ‘Ki and Ka’ picks up its lost collections in the coming weekend or no only time will tell.[/tps_footer]