Deepika Padukone proved that her association with the brand Van Heusen was more than a mere celebrity endorsement. Showcasing her involvement with the line from the designing to shooting to the promoting, Deepika showed just how much of a stakeholder she was in the brand.
The Van Heusen Limited Edition Spring Summer 2014 collection, designed by Deepika Padukone, has been designed to be easy and effortless, keeping the summer season in mind.
“From summery sheath dresses with gorgeously scooped backs to fitted texture-on-texture dresses to embellished tops that go well at champagne lunches, summer parties and social dos, the idea has been to create something luxurious for every place a woman can expect to find herself this summer” elaborates Deepika Padukone on what a woman can expect to see in The Van Heusen Limited Edition Spring Summer 2014 collection.
After spending close to about six months on designing and perfecting the collection, Deepika spent a weekend at the resort town of Saint-Tropez on the French Riviera, shooting for the collection with ace South African fashion photographer, Justin Polkey.
The actress also shot extensively for a clutch of short films, made specifically to give brand aficionados a look into just what goes into creating a collection.
“Ever so often, when I see a dress, I just wish it had a little something extra – a trim or a bow that could take it just a notch higher. Every piece you see in the collection is designed by me, with the sole intention of making a woman feel special, and yet real,” stated Deepika while interacting with media.
Here’s wishing Deepika Padukone all the best and we are sure that her collection too will do well like her recent films.
Deepika Padukone And Her Lifestyle [/tps_footer]