MUMBAI: A couple of months after their film ‘Fukrey’ was released, Farhan Akhtar and Ritesh Sidhwani of Excel Entertainment, came out to launch a new game based on the film.

Farhan’s uber successful production company Excel Entertainment launched their new venture, Excel Media. Under the new banner, the ‘Fukrey’ game was launched amid much fanfare.

Farhan, Ritesh and the stars of ‘Fukrey’ i.e Pulkit Samrat, Varun Sharma, Manjot Singh and Ali Fazal were present at the launch of the game ‘Fukrey: Rooftop Runner’. Also present was the director of the film, Mrighdeep Lamba.

Farhan showed off his rocker style statement in a black tee, jeans, a wide grey bolero hat and worn-in sneakers. The ‘Rock On!!’ star spoke at length about the game, and how the youth would connect with it.

Farhan said that Excel Media is a company dedicated to the creation of world-class original content across multiple platforms from television and web to gaming. So all you fans of ‘Fukrey’, get set to play the new video game!