According to reports, the film will have only a 30-day promotional campaign. Karan Johar, the producer of the film, has full faith in the content and performances of the actors. So, apparently, he thinks the film does not need any huge promotional stunts. Well, King Khan will be present at the trailer launch of Dear Zindagi, that will happen in the last week of October. However, he will leave soon as he has to complete the shoot of his film, The Ring. Hence, he won’t be promoting Dear Zindagi.

SRK is a marketing genius. We are surely going to miss the fun he does while promoting his films in India. The trailer will also be out with the prints of Karan’s Ae Dil Hai Mushkil, releasing on October 28. On the other hand, Dear Zindagi, directed by Gauri Shinde, will hit the screens on November 25. In the film, the dimpled actor plays a love mentor to Alia.  The first look of the film was out a few months ago, and SRK and Alia look adorable in it.