Jaquar Group announces Deepika Padukone as the brand ambassador of their lighting vertical, in an effort to reinforce their position as a key player in the lighting industry.
Currently, Jaquar is recognised as the leading manufacturer of bath fittings in India, with a presence in over 40 countries and growing. With this step, Jaquar intends to showcase its lighting expertise as well. Jaquar Lighting aims to grow by over three times by the next financial quarter, taking its current turnover of 100 Crores to 350 Crores.
Jaquar Lighting has a holistic solution for all lighting requirements from simple consumer products to complex industrial solutions with an extensive portfolio in each segment. All the products in the Jaquar Lighting range offer advanced energy saving and high quality to deliver unmatched value.
Mr. Rajesh Mehra, Promoter & Director, Jaquar Group said, “Jaquar Group’s philosophy of attaining global quality standards ensures that our lighting products have high durability and excellent aesthetics. Our products are ‘Made in India, for the world’. That is also what Ms. Padukone represents, with her work being highly appreciated both, in India and abroad.”
Ms. Deepika Padukone expressed her joy on this partnership, “I’m delighted to be associated with Jaquar, a trusted Indian brand that also stands tall internationally. As the ambassador for Jaquar’s lighting solutions, I look forward to helping the brand’s high quality and aesthetics shine bright. “
Jaquar Lighting’s 360-degree marketing campaign will target mediums across the board including television, print, electronic, outdoor and online media. The brand has chosen to follow the path of nature and draw inspiration from the three natural and eternal sources of light- the sun, the moon and the stars for the campaign. Creating a world between sheer fantasy and solid realism – Jaquar Lighting aspires to bring the brightest lights from the universe to its consumers’ homes. The campaign also highlights Jaquar Lighting’s distinctive strengths and design sensibilities.
Mr Ranbir Mehra, Director, Jaquar Lighting adds, “To be competitive, not just in India, but globally as well, Jaquar Lighting is pushing the boundaries of commercial lighting to come up with some of the most advanced, energy saving and high performance lighting systems. The aggressive marketing campaign will help us grow from 1000 retail stores to 3000 by the first quarter of 2017.”
Jaquar’s innovative technology combined with its unique support like Light Planning and pan-India customer service to deliver unmatched quality, will catapult them to become market leaders in this category as well.
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