MUMBAI: The rush of releases this festive season is taking its toll on the Box Office.
Three films proved too much of a burden for the theatres to bear this Dussehra season. Two of the scheduled films, the late Shamim Desai’s ‘Rush’ and Sanjay Gadhvi’s ‘Ajab Gazabb Love’ have now been postponed from their scheduled Wednesday release this week (October 24) to Friday Oct 26.
While confirming this last-minute postponement of what was seen as a lucrative Box Office window for an extended weekend from Dussehra on Wednesday to Bakri Eid on Friday, the ‘Rush’ producer Shailendra Singh and ‘Ajabb Gazabb Love’ producer Vashu Bhagnani remained tight-lipped about the real reasons for the last-minute postponement.
However sources from both production houses confirm that the two scheduled film had to be postponed by two days due to a paucity of theaters.
A reliable source on condition of anonymity revealed, “Karan Johar’s ‘Student Of The Year’ which was released on Friday has monopolized both the single theaters and multiplexes all across the country.
Going by the favorable response to Karan Johar’s ‘Student Of The Year’, and the fact that another potential biggie Prakash Jha’s ‘Chakravyuha’ is scheduled for Wednesday, Vashu Bhagnani and Shailendra Singh had emergency meetings this weekend. They’ve decided to move their films forward by two days, from Wednesday October 24 to Friday October 26.”
While Bhagnani wouldn’t comment on why his film has been postponed Shailendra Singh of Percept said, “’Rush’ is our premium product. We wanted it to be just right. We’ve been burning the midnight oil working on an unusual background score for the film. We hoped our music would be completed by this weekend. But it has taken longer than we expected. Hence the delay by two days.”