MUMBAI: Bollywood celebrities like Karan Johar, Shekhar Kapur and Abhishek Bachchan are going all out to promote an international styled theme park opening in the outskirts of Mumbai by April, led by the talented Pooja Shetty Deora, Joint MD, Adlabs Imagica.

Adlabs Imagica will be a spanking new theme park facility, located at Khalapur on the Mumbai Pune Expressway after Panvel, with a water park and a hotel in the pipeline. The total project is a Rs 1650 crore investment spread across 80 acres of land “celebrating the Indian legacy of storytelling.”

Pooja Shetty Deora, who heads the film production company ‘Walk Water Media’ is the daughter of Adlabs Chairman Manmohan Shetty, who established Walk Water Media in 2007.

“If you look at the underlying theme of Universal Studios it states ‘Ride the Movies’, in Disney it is about fairy tales and the magic of Disney. Here at Adlabs Imagica we are telling you five or six different stories in a format you have never experienced before. It is an immersive experience,” said Pooja.

Here’s the twitterbuzz surrounding Adlabs Imagica, with celebrities like Karan Johar, Abhishek Bachchan and Shekhar Kapur pitching in to promote the venture:
Shekhar Kapur, “Oh wow AdlabsImagica has a real life Mr India ride! Got to check this one out :)”

Abhishek Bachchan, “My dear friend Pooja Shetty has just launched her new venture. This ones gonna be HUGE and FUN.”

Karan Johar , “My closest friends Pooja Shetty and Aarti shetty are opening their humungous theme park soon!!! ”

The Adlabs Imagica official twitter handle posted:“Brace yourselves for the gods of fury. Enter the temple which is home to the forces of the Elements at your risk”