MUMBAI: Bollywood star Salman Khan has been roped in to be the new brand ambassador for Gitanjali for Gold and Diamond savings schemes.

Salman Khan is seen in the Gitanjali Swarna Mangal ad looking dashing in a black shirt and silver earrings. His charisma immediately encompasses you.

Says the actor about his new endorsement, “In India, jewellery is an integral part of all the special occasions like marriages and festivals. It represents prosperity and wealth and buying it is also considered as auspicious. While gold is a traditional favourite, diamonds have also become popular.”

Gitanjali Group, Chief Managing Director Mehul Choksi (stylesheet) says, “Salman is a superstar with a tremendous mass appeal. He speaks the language of the people and establishes an instant connect with them. He is the perfect choice for reaching out to consumers”