Since 2000, faced Career challenges: After his 1999-released film Baadshah opposite Twinkle Khanna, SRK faced critical career challenge for his film ‘Phir Bhi Dil Hai Hindustani’ starring Juhi Chawla that unperformed at the Box Office as Hirthik Roshan’s debut film Kaho Naa Pyaar hai overshadowed the film. Later his film Ashoka had also poorly failed at Box Office.