MUMBAI: Sunny Leone is finding takers for herself from all segments of society.

Her Bollywood debut ‘Jism 2’ took a good opening, and would have had a great run at the box office if it hadn’t been for the lousy reviews — purely because of the interest she has managed to generate and sustain amongst the Indian audience.

Cashing in on this, in a surprising move – music label Sa Re Ga Ma has bought the digital rights of the Indo-Canadian porn-star’s private content. Vice President (Digital), Sa Re Ga Ma, R Madhusudan confirmed, “She is a celebrity and has a lot of images and videos. We have bought the licenses for these. The huge demand for celebrity imagery prompted us to do this.”

The content comprises Leone’s pictures, photos, videos and trivia, which will be available on the Internet and mobile apps. “It’s available on the web and mobile services like Airtel, Docomo and Reliance. The download is free, but one has to pay a daily or weekly subscription fee,” he says.

He is clear that the content won’t include her films or any of the work that she did for other channels. “This is not content from any film that she has acted in. We haven’t purchased the rights to all her films; she herself doesn’t have rights to those. Apart from acting in films, she has also shot a few videos,” says Madhusudan, adding, “The contract is for a certain period of time. There are some contractual compulsions under which I won’t be able to reveal the actual duration,” he says.