Legendary cricketer Sachin Tendulkar today unveiled a unique digital application“100MB” to mark the beginning of his digital innings at a Strategic announcement held in Mumbai, yesterday.
Sachin Tendulkar, better known to cricket fans as the God of cricket, is all set to enter the digital world. With his new smart phone application for his fans he adds another feather to his already decorated hat. The name of the application is 100MB which denotes his 100 centuries in his lifetime as a cricketer and MB stands for Master Blaster.
The app is being launched in a very unique way and something which is a first for this legend. Sachin will be heard singing along-with singer Sonu Nigam on music director Shameer Tandon’s tunes. The song shows a new side of the cricketer and gives a sneak-peak into the soon-to-launch video game called Sachin Saga as well.
A cricket destination that caters to tens of millions of fans across the globe, 100MB is a unique mobile application, just like Sachin himself, dedicated to delivering the best of everything – cricket and Sachin. Envisioned by the Master Blaster himself, the app sums a variety of multi-format content that features India’s favorite cricketing icon, Sachin Tendulkar.
Additionally, 100MB enables users to access their personal social media accounts from a single app, removing the need for multiple native social media apps on one’s device. With the help of this application, the fans would get a chance to get closer to knowing Sachin. Also, since all the information would be now provided at just one place, the need for multiple apps reduces saving the precious internal storage space. With 100MB, users can post to multiple social platforms with a single click. Apart from these, the app offers several key features, such as ‘Verified’ news pieces that are approved by Sachin himself.
Not just that, the app aggregates comprehensive Cricket news from across the internet for consumption on one platform; at one Cricket destination. Users can even earn and redeem loyalty points by performing various activities on the app.
Sachin addresses his fans by saying, “It is time to get up-close-and-personal with me, and to be able to do that we have created a new platform called 100MB. What we are trying to create is all the information on me, whether it is social media or anything that I generally do in life, you’ll have it on one platform, one destination. Now is the time when I will give it back to the fans the love and support I’ve received throughout the years. Singing is something that even I never imagined would happen for me, but getting this opportunity to sing with the brilliant singer Sonu Nigam I feel obliged to be a part of this collaboration.”
Shameer Tandon, who has conceived this unique collaboration and composed music for it says, “its an honour for me to have the god of cricket lend his vocals to the track “cricket wali beat”. Amongst multiple international collaborations I have done, this one will be most special.”
An excited Sonu Nigam said, “When God gives someone the title of Master, one shouldn’t be surprised to see the the spills of genius in other faculties. I wasn’t surprised to see Sachin singing in the right pitch. After all only an evolved superior soul can accomplish superhuman achievements. All I did was ease him out and started having fun with him especially during the video shoot; the camaraderie as a result, is evident in the video. Contd. I’m very happy that thanks to my composer friend Shamir Tandon, I’m a part of Sachin’s debut as a singer. Anything thing for the Master”
Gopalakrishnan, Non Executive Chairman, Jetsynthesys and co-founder Infosys: “ 100MB is a pioneering effort in bringing the best of content and technology to create wow experiences for consumers with the legendary Sachin Tendulkar, leveraging cognitive insights and best in class capabilities that we have built at Jetsynthesys.
We can add that : said Kris Gopalakrishnan, co-founder Infosys who in his tenure as CEO grew the US$ 20 billion company from US $ 4 billion to US$ 7 billion”
Rajan Navani, Vice Chairman, MD & CEO JetSynthesys explains, “100MB marks the beginning of Sachin Tendulkar’s Digital Innings. A unique, first of it’s kind single digital destination to engage Sachin’s fans and the world. Through his lens of competing at the highest levels of global excellence in cricket, Sachin will share his insights on a sport that unites our nation like nothing else does. 100 MB will impact the daily digital lives of millions around the world through extremely creative and out of the ordinary exclusive experiences of everything Sachin …and cricket.
Envisioned by the Master Blaster himself, the mobile platform aggregates a variety of multi-format content, live chat and a number of features that are curated to have Sachin give back in a manner never done before. The app’s name, 100MB, is inspired by the Cricket icon’s 100 centuries scored in international Cricket, and uses the abbreviation of his popular moniker, Master Blaster (MB).
100MB gives users the opportunity to get up close and personal with Sachin; it offers information about his life, social media updates, and much more. Not just that, the app will grow to be the go-to destination on cricket and inspire India to become a sporting nation.
Additionally, 100MB enables users to access their personal social media accounts from a single app, removing the need for multiple native social media apps on one’s device; saving precious internal storage space. With 100MB, users can post to multiple social platforms with a single click. Apart from these, the app offers several key features, such as ‘Verified’ news pieces that are approved by Sachin himself. Users can even earn and redeem loyalty points by performing various activities on the app and become Sachin’s super fan”.
Mr. Mrinmoy MukherjeeCEO and Director, SRT Sports Management, said, “This is one of our major steps to bring Sachin closer to his fans. It is also the very first official app ofSachin for the millions of fans who adore him and have been an integral part of his success in for over two decades of his illustrious cricketing career.”
100MB is a Joint Venture between SRT10 Sports and JetSynthesys Pvt. Ltd.
WATCH THE FULL SONG BELOW: