ADVANCE BOX OFFICE: Salman Khan’s ‘Dabangg 2’ Set To Break Records

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Since the first installment of this Bollywood franchise was such an amazing superhit, the anticipation is riding high for Salman Khan's 'Dabangg 2'
Since the first installment of this Bollywood franchise was such an amazing superhit, the anticipation is riding high for Salman Khan's 'Dabangg 2'
Since the first installment of this Bollywood franchise was such an amazing superhit, the anticipation is riding high for Salman Khan's 'Dabangg 2'
Since the first installment of this Bollywood franchise was such an amazing superhit, the anticipation is riding high for Salman Khan’s ‘Dabangg 2’

MUMBAI: ‘Dabangg 2’, one of the most eagerly anticipated Bollywood films of this year, is merely days away from its theatrical release. And rightly so: the film stars Salman ‘superhit machine’ Khan as the most lovable on-screen cop Chulbul Pandey, Sonakshi Sinha and Kareena Kapoor Khan in a very special item song, ‘Fevicol Se’.

The countdown has well and truly begun for ‘Dabangg 2’. The fans are eagerly awaiting this sequel to the 2010 superhit film ‘Dabangg’. What fans are most eager to see is how Salman’s character, corrupt policeman with the heart of gold Chulbul Pandey’s life has progressed in the intermittent years.

We have heard that Chulbul is now a father, and we are curious to see how this scenario plays out. The plot has been a closely guarded secret, along with Malaika aka ‘Munni’s’ presence in the film. To add to the already long list of things to watch out for, is Kareena Kapoor Khan in a special appearance, through the now superhit item song – ‘Fevicol Se’.

With so many tasty ingredients, ‘Dabangg 2’ is sure to be a recipe for a delectable cinematic dish. Not only the millions of Salman Khan fans, but even the producers of the film are eagerly awaiting its release, to see how quickly it will lead them down the path to the coveted 100 crore club. And film distributors and exhibitors are tripping over each other, lining up the films in the theatres and multiplexes all across the country.

Speaking to businessofcinema.com, PVR, Senior Vice President Operations, Mr. Rahul Singh shared his reaction and anticipation for the upcoming release.

Mr. Singh said, “We are most certainly waiting for next Friday, when ‘Dabangg 2’ hits the theatres. Since the first installment of this franchise was such an amazing superhit, the anticipation is riding high for the sequel. The film is releasing right before Christmas, on the long weekend so the outlook is very positive. We all know now that last week’s release, ‘Khiladi 786’ did not fare too well at the Box Office, so people are even more excited for this film and Chulbul Pandey’s antics in particular.”

When quizzed about the pre-bookings status for ‘Dabangg 2’, Mr. Singh revealed, “Yes, pre-bookings have opened for ‘Dabangg 2’. Though we do not have the exact official figures as yet, but from what we have we know that the figures are quite encouraging. And keeping in mind the trend, we are superlative that this film will break the records set by ‘Dabangg’.”

President of Cinemax India Ltd, Mr. Sanjay Dalia said to BOC, “We haven’t started advance booking yet, but nearly 25,000 tickets have been sold as a bulk booking i.e for corporates. This spans the entire weekend. We are looking forward to this film very eagerly, and the buzz is understandably high. This time, we have lined up maximum number of shows- 90-95% for the Salman Khan starrer, ‘Dabangg 2’.”