BOX OFFICE: Great First Day For ‘Man of Steel’ Despite Glitches

Superman franchise’s latest action film ‘Man of Steel’, directed by Zack Snyder, produced by Warner Bros Pictures and Christopher Nolan, and starring Henry Cavill, Amy Adams, Kevin Costner and Russell Crowe, has taken an impressive start at the domestic box office.
Superman franchise’s latest action film ‘Man of Steel’, directed by Zack Snyder, produced by Warner Bros Pictures and Christopher Nolan, and starring Henry Cavill, Amy Adams, Kevin Costner and Russell Crowe, has taken an impressive start at the domestic box office.

MUMBAI: Superman franchise’s latest action film ‘Man of Steel’, directed by Zack Snyder, produced by Warner Bros Pictures and Christopher Nolan, and starring Henry Cavill, Amy Adams, Kevin Costner and Russell Crowe, has taken an impressive start at the domestic box office.

Despite several false starts, the film managed to pick up by the latter half of the day. Though several shows were cancelled in the morning due to technical glitches, by evening the superhero film managed to pick up the pace in all territories.

Said Deputy GM-Corporate Communications and Public Relations Cinemax, Mr. Girish Wankhede: “As you know, the first two shows got cancelled due to technical glitches. But the subsequent shows are doing well, despite the heavy rains. We are very positive about this film, as there is huge excitement. The prediction for the coming weekend is around 60-80% occupancy.”

The film has done averagely well in single screens, as revealed by Mr. Kumar of Gaiety Galaxy, Mumbai. “The film, ‘Man of Steel’ has been released in a dubbed version in Hindi. The film has done an average business so far, but it is only day 1 so we cannot really say. Over and above that, ‘Fukrey’ has also released simultaneously, and is doing better business in our theatre.”

In Bangalore, a spokesperson for Rex Theatre said the film is doing good business, because the young college-going audiences are taking well to the superhero franchise. He was unable to give us an occupancy figure though, as he said it is too early to say.