Eros Now, the cutting-edge over-the-top (OTT) Bollywood entertainment platform owned by Eros International Plc (NYSE: EROS), announced today that it is now available on the LycaTV platform. LycaTV is the world’s largest over-the-top (OTT) ethnic entertainment provider.
The launch of Eros Now will provide LycaTV customers with access to the world’s largest collection of premium Indian entertainment with hundreds of titles in several languages. This development further enhances LycaTV’s offering to customers, particularly across its Indian consumer base. The service will be included in Tamil, Sinhala and African packages and will be available for a small additional fee in others.
Rishika Lulla Singh, CEO, Eros Digital, says, “We are delighted to announce the expansion of Eros Now’s into additional media platforms through our association with a leading ethnic content provider like Lyca TV. With this association, we continue to amplify our presence across top streaming services by showcasing a compelling array of Bollywood and regional language content and reinforcing our reach to our subscribers.”
Lyca Group Deputy Chairman Prem Sivasamy said, “We are delighted to be launching Eros Now across the LycaTV platform, bringing our extensive customer base enhanced access to a wide range of popular channels and TV shows. This development further demonstrates Lyca Group’s continued commitment to providing our customers with access to their communities back home.”
LycaTV, part of the Lyca Group, delivers a broad range of international TV shows across multiple devices. The platform caters to a wide range of major ethnic communities, streaming over 450 channels – more than any competitor – in over 25 languages. LycaTV can be viewed via television, desktop, mobile or tablet.
Eros Now offers a wide array of entertainment from music to movies and television content across languages. Eros’ vast movie library consists of Bollywood blockbusters including its latest super hits like Housefull 3, Dishoom, Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan.