The ubiquitous nature of mobile phones has created a significant opportunity for monetization of video content on mobile Internet devices. Towards this objective Reliance Big Entertainment Pvt. Ltd. has entered into a strategic alliance with FunOnGo Entertainment Pvt. Ltd.
FunOnGo is a content curator and licenses VAS content across movies, music, games and applications.
The company provides customized platform and managed services to various clients. The strategic alliance will focus on servicing Indian mobile handset brands. Across all its OEM clients such as Samsung, Micromax, Karbonn, Intex & Gionee, FunOnGo has the potential to reach 60% of the smartphone users in India.
Handset vendors are moving from hardware specifications to focus on the user experience as a way to improve market penetration. FunOnGo helps OEMs set up On-Device Portals that allow users to easily browse, purchase and use content and services.
Speaking about the tie up, Sweta Agnihotri, COO, Reliance Big Entertainment Pvt. Ltd. stated “We see the mobile phone brands as a fantastic gateway to the consumer. Our team will play an active operational
role in this alliance wherein FunOnGo could leverage our understanding of content and industry relationships to amplify its value offering to the consumer.”
FunOnGo started with being an enabler to smart phone manufactures. Speaking about the business opportunity, Vijay Singh, CEO of FunOnGo said “Until recently, the revenues generated through mobile came from on-deck services offered by telecom companies. Globally, the trend has shifted towards growth of off-deck services that are offered directly to consumers.”
Maitreya Mass Media is a seed investor of FunOnGo & has business interests as wide-ranging as FMCG, hospitality, real estate and mass communication. Varsha Satpalkar, MD of Maitreya Mass Media says:
“The all-round growth on mobile be it devices, connections, traffic and content consumption, is astounding and we see that FunOnGo is rightly poised to gain from the momentum this ecosystem provides.”
The team believes that it is the combination of a corporate film production studio and a tech start up that brings in a winning edge. Currently FunOnGo has set offices in Mumbai & Delhi and is building a team that shares its dream to be one of the most engaging & entertaining content platforms on the smart phones of the world.
