Zee TV is all set to launch a new channel Zindagi – Jodey Dilon Ko from June 23, 2014, that would show a lot of shows that has been picked up from Pakistan.
Those who enjoyed watching Pakistani television shows such as Dhoop Kinare, Tanhaiyaan, Ankahi in the 80’s will soon have a treat on the small screen in the form of soon to be launched channel Zindagi – Jodey Dilon Ko.
To begin with, the channel will air a few shows such as Zindagi Gulzar Hai, Aunn Zara and Kitne Girhain Baki Hai. These television shows will be an interesting peep into Pakistani storytelling.
“We have developed the content on channel which will be a mix of original and acquired shows,” says Shailja Kejriwal, Content Head, Special Projects, Zee Limited.
However, to begin with, the target is to cash in on Indian audiences liking for Pakistani shows that are still most watched on YouTube. Zee Network has reportedly pumped in Rs 100 crore to establish the new niche channel, which is targeted at the audience in Northern India, Jammu-Kashmir and Hyderabad.
“The shows based on interesting stories by prominent Pakistani authors are handpicked, keeping in mind the sensibilities of the Indian audience. The channel aims to offer alternative fiction content,” said Bharat Ranga, Chief Content and Creative Officer, Zee Limited.
Zindagi – Jodey Dilon Ko is being pitched as a channel for the niche premium Indian audience, and it intends to bring shows from Latin America, Turkey and Egypt in future.
