MUMBAI: Move over Shah Rukh Khan, Farhan Akhtar, Hrithik Roshan and Katrina Kaif. The latest celebrity to bag an Indian product endorsement is none other than Hollywood mega star Hugh Jackman, of ‘Wolverine’ fame.
Jackman, famous the world over for his chiseled good looks and macho personality, will now be seen endorsing a homegrown brand of mobile phones.
The ‘Les Miserables’ star said in a statement: “I am extremely thrilled and honoured to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket.”
The 45-year old actor added, “The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”
Micromax Chief Marketing Officer Shubhodip Pal outlined the company’s decision to sign on the globally renowned star.
“We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world,” said Pal, in a statement.