Accenture, Universal sign digital supply chain deal


MUMBAI: Accenture has been selected to provide the next-generation digital supply chain for the international division of Universal Music Group.

The long-term agreement is designed to help Universal Music further adapt its business processes and systems to continue to stay ahead of the explosive demand for digital content and services, giving the music company an even more consolidated, efficient and flexible technology platform to continue growing its digital services revenues.

Drawing on its leadership in digital media services, Accenture will provide a managed digital supply service that Universal Music will operate in all geographies outside of North America. Digiplug S.A.S, which Accenture acquired last year and integrated into its Digital Media Services business, will collate and store Universal Music Group’s audio and video content, artwork and metadata to distribute to the music company’s mobile and digital business partners.

Accenture’s services should further enable Universal Music to launch new digital products more quickly, react to changes in the marketplace faster, provide clients with a higher level of service, and reduce the unit cost to create, manage and distribute music and video releases.

Universal Music Group International managing director of supply chain management Rahmyn Kress said, "The demand for mobile and digital content continues to grow at a ferocious pace and has become a major driver in the music and entertainment industry. Accenture’s global scale and experience in digital media together with our long-standing relationship with Digiplug means we will be able to better anticipate and deploy the digital supply chain infrastructure essential to our continued industry leadership."

An Accenture partner in the Media and Entertainment group Oday Abbosh said, "The revolution in digital media is creating immediate challenges as well as exciting opportunities. Accenture is focusing on helping clients with the creation and distribution of content across all channels, including mobile and digital. We look forward to helping Universal Music become an even higher performer in the digital media world."