Apple launches iTunes store in Mexico

Apple has launched the iTunes Store in Mexico (http://www.itunes.com/mexico) with a selection of Mexican and international music from all the major labels and hundreds of independent labels. Launching with a catalog of millions of songs, the iTunes Store in Mexico features Mexican artists including Paulina Rubio, Vicente Fernandez and Zoe and a wide range of international artists including Shakira, Lady Gaga, Green Day and thousands more. With most songs priced at 12 pesos and most albums at 120 pesos, the iTunes Store in Mexico is the best way for Mac and PC users to legally discover, purchase and download music online.

"The iTunes Store in Mexico is off to a great start with music from all of the majors and hundreds of indie labels," said Apple vice president of Internet Services Eddy Cue. "And the revolutionary App Store in Mexico gets bigger and better with great new apps using amazing new features, and we can’t wait to see what developers come up with next."

The iTunes Store offers music from all of the major labels and hundreds of independent labels including Warner Music, Sony Music Entertainment, EMI Music and Universal Music Group. All music on iTunes is available in iTunes Plus, Apple’s DRM-free format with high-quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings. iTunes customers can also choose to download their favorite songs from the world’s largest online music catalog directly onto their iPhone over their 3G network for the same price as downloading to their computer. A selection of music videos is also available for purchase and download, with most priced at 24 pesos.

Music fans in Mexico can purchase and enjoy music with iTunes Gift Cards, which can be purchased at national retailers including Liverpool, Mixup, Office Depot, El Palacio de Hierro, Sanborns and also at iShop, iStore and MacStore locations. iTunes Gift Cards are available in denominations of 200, 300 and 600 pesos.

They can also purchase and enjoy music with iTunes Gift Cards, which can be purchased at national retailers including Liverpool, Mixup, Office Depot, El Palacio de Hierro, Sanborns and also at iShop, iStore and MacStore locations. iTunes Gift Cards are available in denominations of 200, 300 and 600 pesos.

Available starting today, exclusively on iTunes, fans can countdown to the release of highly-anticipated new albums from Nelly Furtado, Sean Kingston and Jesse & Joy by purchasing and downloading advance songs from the albums as they are released on iTunes. Fans can then buy the albums on their release date at a reduced price based on songs they’ve already purchased with Complete My Album. Also, exclusive iTunes Live Sessions are available from Mexican artists including Plastilina Mosh and Motel, and also from a wide selection of international artists. And the iTunes Podcast Directory features over 150,000 free podcasts, including featured Mexican podcasts from Televisa, MVS Television, El Universal and Grupo Reforma.

BOC Editorial

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