Mumbai: Apple announced that movies from major film studios including 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate UK are now available on the iTunes store in the UK (www.apple.com/uk/itunes).

Movie purchases and rentals feature iTunes legendary ease of use, which makes discovering and enjoying movies as simple and easy as buying music on iTunes has always been. The iTunes Store features over 700 films available for rent and purchase, with titles available including favorites such as Hitman, I Am Legend, National Treasure 2: Book of Secrets and Into the Wild. iTunes Movie Rentals also features over 100 titles available in stunning high definition, perfect for viewing on a widescreen TV with Apple TV.

"We’re kicking off movies on the iTunes Store in the UK with over 700 films for purchase and rent," said Apple vice president Eddy Cue. "We think customers in the UK are going to love being able to enjoy their favorite movies on their iPod, iPhone or on a widescreen TV with Apple TV."
With iTunes Movie Rentals, once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it—or watch it multiple times.