Artificial Life develops Robbie Williams iPhone game


MUMBAI: Artificial Life, Inc has inked an agreement to produce an interactive game application for music artist Robbie Williams on the iPhone and iPod touch platform.

The application will feature Robbie Williams’ new music from the forthcoming album Reality Killed the Video Star and incorporate cutting edge 3D game play of the rally driving game genre. The launch date of the title is tentatively scheduled for the fourth quarter of 2009, pending approval. The artist is releasing the mobile game in parallel to the new album, which features the music and key visual theme of the record.

Being voted as the greatest artist of his time, Robbie Williams amassed more than 55 million worldwide album sales, the most BRIT Awards in history as well as a Guinness World Record for selling 1.6 million tickets in a single day.

"We are honored to have been chosen to work on this game application for Robbie Williams. His rather unconventional style lends itself well to different game genres and will allow us to produce a fun game. Production has started and we intend to launch the game around the launch date of Robbie Williams’ new album Reality Killed the Video Star in November this year on the iPhone platform," said Artificial Life, Inc CEO Eberhard Schoneburg.