MUMBAI: Video search engine Blinkx has expanded its partnership with Ministry of Sound TV (MoSTV), the first digital content provider for dance music entertainment. Viewers will soon have direct access to hundreds of videos from MoSTV, ranging from music videos to interviews to events. Under the terms of the agreement, Blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and share resulting advertising revenue with Ministry of Sound.

"We are thrilled to expand the terms of our partnership with Ministry of Sound TV," said Blinkx founder and CEO Suranga Chandratillake. "The company is at the forefront of dance music entertainment, and fans from around the world will soon be able to access and watch its amazing library of footage directly at blinkx.com." 

"Ministry of Sound TV has a fantastic year ahead. We are expanding our content repertoire towards fully interactive programming and continue to aggressively push our multi-platform syndication strategy," said Ministry of Sound director of digital and sales Raoul Chatterjee. "Our original partnership with Blinkx has proven to us that their unique technology makes it possible for viewers to search and find the most accurate results on the Web, thus spreading the vision of the Ministry of Sound brand to an even larger audience." 

As the pioneer in video search technology, Blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, Blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.