Bravado appointed exclusive merchandiser for the Rolling Stones


MUMBAI: Universal Music Group’s merchandising company Bravado has partnered with one of the most iconic rock bands of all time – the Rolling Stones – to create an extensive and engaging line of merchandise commemorating the re-release of the group’s seminal recording, Exile on Main Street.


Exile on Main Street, a double-LP originally released in May, 1972, has been digitally re-mastered and will be re-released on May 18 by Bravado-parent Universal Music Group. The re-release features 10 new tracks, including “Plundered My Soul,” “Dancing in the Light,” “Following the River,” and “Pass the Wine” as well as alternate versions of “Soul Survivor” and “Loving Cup.” Since the album’s release almost 40 years ago, images from the accompanying liner notes and album art have gained worldwide iconic status.


To commemorate this event, Bravado will launch an extensive line of Exile on Main Street- and band-inspired merchandise that will feature over 60 premium items, which is the only official line of Rolling Stones merchandise available to the public created in collaboration with the band. The line, which will be available worldwide through such leading retailers as Bloomingdale’s, Target, H&M, Hot Topic, Cache Cache and Zara International, among many others, ranges from exclusive t-shirts, caps, sweatshirts, to highly-collectable, limited edition luxury goods such as leather jackets, and an ebony collector’s box with a Chrome Hearts-designed Rolling Stones jeweled emblem and autographed lithographs.


Moreover, as part of the activities surrounding this campaign, the Bravado suite of Exile on Main Street items will be featured in the highly-coveted and famed windows of New York City’s flagship Bloomingdale’s department store later this month. The line will also include a special “As Worn By” selection, which features copies of actual clothing worn by band members.


Bravado CEO Tom Bennett said, "Exile on Main Street is one of the Rolling Stones’ finest albums and became an instant classic. And its images have stood the test of time and are arguably even stronger today than when they were first released. We’re thrilled to be working with the band, creating the most desirable products for the serious collector, dedicated music followers and new Rolling Stones fans alike, while remaining true to the band’s original artistry."