Buena Vista, Walt Disney in unique tie-in


MUMBAI: Buena Vista Worldwide Home Entertainment (BVWHE) has announced the first-ever theatrical tie-in with Walt Disney Pictures’ Meet The Robinsons.

The movie was released on 30 March 2007. As a part of its Disney Movie Rewards program, BVWHE has enrolled over 700,000 members in just six months. The program is the home entertainment industry’s first loyalty program that gives Disney fans an opportunity to earn rewards for purchasing Disney DVDs like Peter Pan: 2-disc platinum edition and Cinderella III: A Twist In Time.

Disney Movie Rewards is located on the web at DisneyMovieRewards.com, where DVD movie buyers can enrol for free, earn points with each eligible purchase and access exclusive Disney promotions and benefits unavailable anywhere else. Beginning with Meet The Robinsons, members who purchase tickets to see select Disney movies in theaters may mail in their ticket stubs to earn additional Disney Movie Rewards points; members collect points and redeem them for merchandise and digital rewards.

A special members-only opportunity is the “Instant Win Game,” where members can instantly win one of 12,000 prizes, including a special behind-the-scenes tour of Walt Disney Animation Studios, Walt Disney Classics Collection sculptures, an Epson MovieMate Projector, DVD and Music Player Combo with Portable Projection Screen, Radio Disney customized Acoustic Guitar with Starter Pack, and other prizes.