MUMBAI: On the opening day of its 60th anniversary, the Festival de Cannes will hold a conference focused on the evolution of audience practices and on the ties between cinema creation, new promotional and broadcast platforms.

Film industry representatives, new media players, journalists and sociologists will share their experiences and views on how the fast evolving digital economy is shaping new roles for directors, producers and distributors while offering exciting opportunities to creators and audiences.

The conclusions will be reported to the European Ministers of Culture, who will take up the political aspect of these questions on Europe Day, that falls on 26 May 2007.

The conference, open to all festival-goers, will take place in the Salle Buñuel (Palais des Festivals) on 16 May 2007.