China.com and Google expand partnership

MUMBAI: China.com, an Internet services provider in China and a Hong Kong listed subsidiary of CDC Corporation, announced that Google will provide its search engine technologies to more China.com sites that will further enhance the search experiences for users in China.

Under this expanded partnership, Google will power search services on China.com’s simplified Chinese portal and China Search site (zhonghua sousuo). Since forming a partnership with Google in July 2006, the world’s leading search engine technology company has been powering web search and AFS (AdSense For Search) services for China.com’s traditional Chinese and English sites, as well as providing AdSense services.

“Google’s innovations in web search and advertising have made its web site a top Internet destination and its brand one of the most recognized in the world. By expanding our partnership with Google, we can further improve user satisfaction and encourage more robust growth for China.com. In turn, the impressive brand equity of China.com will also help Google to expand its user base in China,” said China.com Inc president Xiaowei Chen.