Christie to screen 50 films in digital format at Cannes


MUMBAI: Christie, which is the technical D-Cinema partner to the Cannes Film Festival, will be screening 50 films in the digital format out of the 53 movies that are being screened.

Last year, 37 movies were screened digitally, whereas in 2007 the number was 20.

Christie Digital Systems USA, Inc. president and COO Jack Kline said, “We are pleased to see the progress of D-Cinema in the motion picture industry, as shown by the digital movies which are part of the Official Selection. And we’re delighted by the continued trust displayed by XDC, the Festival’s technical D-Cinema partner, and CST, the representative organization of cinema professionals in France responsible for the technical operation of Cannes. Both have opted for Christie as their technical partner supplying the digital projection solutions for the Festival for the third year running.”
Christie will provide over 19 projectors for the film festival.
Kline added, “As the most recognized film festival in the world, Cannes has a major cultural influence on the industry globally, reflecting the current technical, technological and commercial trends.  It’s a fact that the digital format and the number of theatres equipped for digital projection is progressing very rapidly.”
XDC will implement its Cinestore Solo G3 server in all the auditoria and will be collaborating with XpanD, an expert in 3D presentations, which will be given top billing this year at the world preview of Up, Pixar/Disney’s new animated comedy adventure, which will open this year’s Festival.
Up will be premiered using a Christie CP2000-SB projector with built-in Christie Brilliant3D innovative technology, which enhances brightness while reducing operating costs via a single lens system, which is ideal for 3D projections. In addition to increased brightness compared to previous systems, this technology allows exhibitors to present 3D movies on their largest screens while reducing their lamp and power costs. The Christie CP2000-XB, CP2000-SB, CP2000-M and CP2000-ZX were amongst the first products equipped with the Brilliant3D technology.