MUMBAI: Christie, a global player in visual solutions for entertainment, business and industry, is one of the main sponsors of the ongoing ShowCanada Niagara Falls 2007.

An annual convention of theatre owners, ShowCanada is hosting more than 700 delegates from Canada’s Motion Picture theatre industry, including representatives from the exhibition, distribution and production sectors, as well as Canada’s major theatre circuits and independent owners/operators. The event is being held from 24 to 27 April  2007 in Niagara Falls, Ontario, Canada.

Christie is providing the DLP Cinema projector, the Christie CP2000, as well as a Christie Roadster HD18K three-chip DLP projector to demonstrate technological advancements on the digital front, says a release.

Digital presentations include previews of upcoming Hollywood features such as the latest movie version of the Broadway smash hit, Hairspray. Director Adam Shankman and principal actors Nikki Blonsky and Elijah Kelley will be present for a live performance with clips from the feature to be released on 20 July 2007, the release adds.

3D technology will also play a major role at ShowCanada. REAL D will utilise the Christie CP2000 to show footage of new products for cinema screens employing REAL D 3D technology. REAL D is the world’s leading digital 3D experience provider, with more than 700 screens worldwide – 67 per cent of which feature Christie DLP Cinema projectors. The company will show clips from the new Disney 3D animated feature, Meet the Robinsons, 3D rock concerts featuring U2, sporting events, and gaming opportunities, all of which offer exhibitors exciting and competitive new revenue streams.