Gravitas inks deal with YouTube to showcase movies


MUMBAI: Gravitas Ventures, has inked a deal with YouTube, offering hundreds of independent titles to the online video site through its branded channel GravitasVOD.

GravitasVOD will feature a wide variety of independent films sourced from award-winning filmmakers, leading worldwide markets, and festival favorites from Sundance, SXSW, Tribeca, Cannes, and Toronto. YouTube users will be able to view content on a rental or ad-sponsored basis through the YouTube media player.

"Our own branded channel on YouTube delivers on Gravitas Ventures’ mission to expand our audience reach and garner the most attention for our large pool of talented filmmakers. GravitasVOD enables our filmmakers to reach a potentially huge user base who is already accustomed to viewing streaming video online or through Web-connected devices. We look forward to working with YouTube to provide high-quality content that is sure to resonate with members of its global community," said Gravitas Ventures senior vice president Michael Murphy.

Gravitas Ventures and YouTube will launch the branded channel with more than 100 films, including American Meth narrated by Val Kilmer, Death of a Ghost Hunter, and Vols. 1-7 of the documentaries series Graffiti Verite. An estimated 500 films will be available by the end of the year, ranging from comedy to drama to horror.