CMG Holding forms JV for Internet broadcast music channel


MUMBAI: CMG Holdings’ wholly owned subsidiary, XA, The Experiential Agency, Inc. has completed the formation of a joint venture to create an internet broadcast music channel with Nylina, LLC, and AudioEye, Inc.

The joint venture entity, 24HVC, LLC will transmit music content via an internet broadcast channel.

The 24 Hour Video Channel (24HVC) will deliver live music performances, on-demand videos, and other music entertainment content in a high definition video and audio format. 24HVC combines a unique blend of talent, technology, and know how and Audio Eye’s partnerships with Modavox, Augme Mobile, and Limelight Networks will provide a technologically advanced content distribution system for 24HVC. The Internet infrastructure provides both broadcast origination and distribution points for 24HVC that include concerts, events, and in-store retail broadcasting.

CMG Holdings chairman and CEO Alan Morell said, "This Internet-based broadcast music channel partnership bridges both video and audio platforms, and allows CMG to leverage our existing capabilities with this new technology in order to further enhance the services we already provide for our clients with Fortune 500 corporate campaigns for e.g. General Mills, Best Buy, Pfizer and Smith & Nephew. This platform represents the triad of talent, content and distribution and is a template for a variety of CMG future channels in Literary, Medical Health and Wellness, Lifestyle, Change of Politics, Business, Sports and Entertainment."

Audio Eye CEO Nathaniel Bradley added, "We are honored to have Cool & Dre and the XA as our partners in building the 24 Hour Video Channel on our accessibility platform that will provide a first-of-its-kind environment for delivering highest quality music videos and related content to consumers regardless of any physical limitations that they may have."

XA CEO Joseph Wagner said, "The creation of an internet music channel that will provide an interactive marketing platform for artists, record labels and corporate partners with a cogent revenue model will be the end result of this joint venture. We are looking forward to the official launch of 24HVC’s internet broadcast music channel later this summer."