Coca-Cola celebrates Essence Music Festival at the Apollo


Mumbai: Coca-Cola will celebrate the Essence Music Festival at The Apollo on 5 June where some of today’s most popular R&B and neo-soul artists will perform on the Apollo’s legendary stage in celebration of Black Music Month. Additionally, nationally syndicated Steve Harvey Morning Show will broadcast live from the Apollo Theater in the morning to celebrate the Essence Music Festival and Black Music Month.

Celebrating today’s Black Music, performers will include Grammy nominated neo-soul singer Anthony Hamilton, urban jazz/funk artist and former Cosby kid, Malcolm Jamal Warner and rock/soul singer Alice Smith.

"We are thrilled to partner with the Essence Music Festival to celebrate Black Music Month. As we embrace the rich scope of today’s music landscape, we are excited to bring a broad mix of music to fans on the most legendary stage in the country – where stars are born and legends are made – the Apollo Theater," said Coca-Cola vice president Steven Boyd. "What better way to start Black Music Month than with such unique talent as Anthony Hamilton and Malcolm Jamal Warner?"

In addition to these, celebrities from the worlds of music, sports, fashion and entertainment will join Coca-Cola Celebrates Essence Music Festival, to witness this lineup. Music fans can win tickets to this performance by listening to WBLS 107.5 FM. The nationally syndicated Steve Harvey Morning Show will broadcast live from the Apollo Theater on the morning of 5 June.

Along with long-standing presenting sponsor Coca-Cola, the Essence Music Festival will be returning to New Orleans 4-6 July. This year’s Festival is destined to be the hottest music event of the summer and will feature Rihanna, Kanye West, Chris Rock, Chris Brown, Mary J. Blige, Jill Scott, Keyshia Cole, LL Cool J, Morris Day and The Time, Maze featuring Frankie Beverly and more.